2 Apr 2010
Simple Strategies for Developing and Writing Effective E-Newsletters
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Crafting e-newsletters that work: quick guidelines for getting started, and getting results. Effective e-newsletters can be very productive for a business, department, or even an individual. They build relationships, keep clients connected, serve as a superb selling tool for new clients, and help focus your branding and marketing. But they must have substance and be simple, direct, concise, readable, and jargon-free. Here are some general guidelines....