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This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. One small step that can help you improve all your company's relationships-with everyone from customers to shareholders to communities. Treat your employees just like your customers, and big, positive results will follow. Here's why. Your company has many important constituents-from customers to shareholders, neighbors to the press. When your employees do a great job, create new products, build your brand, and sell your wares, they also forge a positive link with one or more of the other groups critical to your success.