11 Feb 2010
Four Key Qualities of Any "Pay As You Wish" Pricing Strategy
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.When "pay as you wish" pricing makes senseand how to make it work for you.Typically, a seller turns to "pay as you wish" pricing because he believes the product will drive business for a higher margin product, because he believes that "pay as you wish" can yield more than conventional pricing, or both. Radiohead's In Rainbows campaign shared the same four key qualities as any successful "pay as you wish" pricing program....If you liked this Element, read more from Jagmohan Raju and Z. John Zhang, including Smart Pricing (ISBN: 9780131494183).Available in print and digital formats.